Cotton - why it matters

There is a whole world of cotton available to make socks from. It all looks, feels and performs differently. Sometimes there is an obvious choice of quality over inferior, but more often than not the choice comes down to what we consider most important in an ideal sock. Cotton can get complicated very quickly. Words, graphs and tables abound, but in the end the truth lies in expert advice and ultimately, testing.

We tested them all - prototyping different construction, different composition and different yarns until we found the perfect balance. Specifically, a beautiful long-staple Egyptian cotton from one of Italy's finest mills giving above all, a quality, luxury feel underpinned by resilience and lifespan for a sock that performs every day.

We hope you love them as much as we do.


Madder